The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re measuring. In this guide, you’ll learn why…

For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one or got more than an estimated 500 organic visits per month.…

For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic, leads,…

There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:…

The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, and…

However, the truth is that while increasing website authority is never a bad thing, increasing the score itself shouldn’t be your primary focus. Instead, you should focus on what causes the score to rise: that’s high-quality backlinks from authoritative websites.…

For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody outside of…

From there, hitting a certain word count shouldn’t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that’s as long as it needs to be: no less and no more. However, the fact that…

There are lots of ways to do this. Here are just a few popular types of content marketing: Blogging Video marketing Podcasting Email marketing Webinars Case studies Presentations eBooks White papers The list goes on. Is it possible to do…

Here’s an example: Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly 67%…