Luckily, it’s quick and easy to create and submit an XML sitemap to Google. Below, we walk through how to do this step by step. But first, let’s cover a few basics. (Already know the basics? Click to jump straight…

The benefits are obvious: free, passive traffic to your website, month after month. But how do you optimize your content for SEO, and what “ranking factors” actually matter? To answer that, we first need to understand how search engines work.…

Three years ago, I was working at a new startup. With just a teeny marketing budget, I had to choose: SEO or PPC? With no real marketing experience and an interest in content creation, I decided on SEO. I implemented…

Run a search for “SEO” in the WordPress plugins directory, and you’ll get 49 pages of results. There are 20 plugins per page, so that’s 980 plugins! #overwhelming Now, I’ll level with you: there’s no such thing as a definitive list…

YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to…

This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year. We also gained over 50,000 new subscribers in that same period. In this post, I’ll run you through…

If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we’ll cover seven of those strategies and how to make them work…

I’ve sent thousands of emails and used dozens of email discovery tools over the years. Now I want to show you what works based on my experience. I won’t talk about obvious email finding methods here. I’m going to assume…

How did we decide which of the many marketing podcasts should make the cut? We asked members of our SEO Facebook group—Ahrefs Insider—for recommendations. We then vetted them and removed those that aren’t worth your time. So, in no particular…

Canonical tags are nothing new. They’re been around since 2009—the best part of a decade. Google, Microsoft and Yahoo united to create them. Their aim? To provide website owners with a way to solve duplicate content issues quickly and easily.…