This is why robots.txt misconfigurations are extremely common—even amongst experienced SEO professionals. In this guide, you’ll learn: What a robots.txt file is What robots.txt looks like Robots.txt user-agents and directives Whether you need a robots.txt file How to find your…

For example, these words link to YouTube, so they now have a backlink from us. In this guide, you’ll learn: Why backlinks are important; What makes a good backlink; How to check backlinks (to any website); How to get more backlinks…

That’s what robots meta tags and the x‑robots-tag HTTP header are for. Let’s get one thing straight from the beginning. You can’t control indexation with robots.txt. That’s a common misconception. The noindex rule in robots.txt was never officially supported by…

The bad news: Several things could be preventing you from showing up in Google. The good news: Many of them are easy to fix. Below, we explore nine possible reasons why you’re not showing up in Google and how to…

Luckily, it’s quick and easy to create and submit an XML sitemap to Google. Below, we walk through how to do this step by step. But first, let’s cover a few basics. (Already know the basics? Click to jump straight…

The benefits are obvious: free, passive traffic to your website, month after month. But how do you optimize your content for SEO, and what “ranking factors” actually matter? To answer that, we first need to understand how search engines work.…

Three years ago, I was working at a new startup. With just a teeny marketing budget, I had to choose: SEO or PPC? With no real marketing experience and an interest in content creation, I decided on SEO. I implemented…

Run a search for “SEO” in the WordPress plugins directory, and you’ll get 49 pages of results. There are 20 plugins per page, so that’s 980 plugins! #overwhelming Now, I’ll level with you: there’s no such thing as a definitive list…

YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to…

This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year. We also gained over 50,000 new subscribers in that same period. In this post, I’ll run you through…